Studio of Greetings used Print Magic as its engine to create a variety of greeting cards for any occasion. Print Magic was later incorporated into another Epyx product, Studio of Greetings. The only criticisms of the program were that it only allowed printing in black and white and that a fairly new ribbon should be used when printing. With its ease of use, intuitive interface, exquisite graphics and text, and superior documentation, Print Magic delivers a fine performance." Peter Staek of Apple2000 said it "combines the virtues of versatility and easy operation," and, "it is a splendid alternative (or complement) to Print Shop". Duncan Teague of Compute! gave the program a favorable review saying, " Print Magic provides solutions to nearly every drawback you've encountered with other printing programs.
Print Magic was universally praised for its ease of use, versatility and high-quality graphics, especially compared to contemporary offerings. Print Magic includes other features, such as the ability to draw various borders on a document, something absent from other contemporary offerings. However, it also has a zoom function which allows for pixel-precision placement. The flexibility of the text and graphic layout of documents was one of its most critically acclaimed features, though reviewers noted that sometimes it was troublesome due to the computer's limited resolution. It could also import fonts from Fontrix, a popular font program of the era. Print Magic's included clip art was much higher resolution than other packages and scales much better as well. It includes the ability to create custom graphics, such as with a paint program.
It can also import clip art from other publishing software, such as The Print Shop and Newsroom. Most commands and features are accessed via pull-down menus or icons. It employs a Macintosh-like GUI, unusual for software of its time. The program's three disks aren't copy-protected, so users are free to make "working copies" of them. Like The Print Shop, Print Magic lets users create a variety of customized documents, mixing graphics and text, such as:
It was released in 1988 for the Apple II and MS-DOS. It was a direct competitor to the leading personal publishing program of the time, The Print Shop, by Broderbund. Print Magic is a personal publishing program by Epyx.
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